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Axioned Axioned Handbook

Who we serve

Our team at Axioned specializes in digital engineering; helping businesses build, optimize, and scale digital user experiences. Whether it’s a website or application (app) - we bring ideas to life and help existing businesses grow. We typically work with/partner with the following ICPs (Ideal Client Profiles)…

ICP #1 - High-Growth Consumer Services Businesses Dependent on Web Lead Gen for Growth

Section titled “ICP #1 - High-Growth Consumer Services Businesses Dependent on Web Lead Gen for Growth”
  • Businesses that rely on - and invest in - their website as a critical lead generation and conversion engine.
  • Often already investing in sales and marketing tactics (ads, SEO, etc.) to drive users to their site and are therefore invested in ensuring such users convert.
  • Axioned steps in as a trusted & skilled technology partner to keep their website(s) and marketing/integrated tech (e.g., CRM) fast, functional, and conversion-optimized.
  • The relationship (Axioned x Client) is typically structured as ongoing monthly support for website maintenance, performance optimization, and iterative enhancements. As needs evolve, Axioned often leads efforts like site redesigns, CRM/tool integrations, data workflows, site analytics, and/or SEO improvements.

Client pain points (the problem we’re solving):

  1. Website is underperforming and losing leads due to low conversions, poor UX, slow speed, weak CRM/data workflows, or SEO issues.
  2. Existing tech partner or team can’t match the required pace or delivery velocity.

Note: We’re often referred to such clients by agency partners—creative, branding, and ad shops—who trust us as a tech partner to deliver on “all things tech.” We welcome and encourage these partnerships. Interested in joining our agency partner program? Contact Libby.

ICP #2 - Innovators: Stand-alone or In-house

Section titled “ICP #2 - Innovators: Stand-alone or In-house”
  • Product teams that are starting or scaling, and need a trusted partner to either:
    • bring their POC/MVP to life (often leveraging AI tools like Cursor, GitHub Co-Pilot, Replit), or
    • scale an existing digital product or platform.

Client pain points (the problem we’re solving):

  1. Moving too slowly to validate and iterate—losing time, feedback, and momentum.
  2. Restricted in-house tech expertise to execute at the desired pace/velocity.

How do we work with our Clients?

Section titled “How do we work with our Clients?”
  • We prefer to work on a monthly retainer model providing continuous/dedicated support to drive continuous improvement.
  • We also work on project (SOW - Scope of Work) basis.

Why Axioned?

Section titled “Why Axioned?”
  • We are responsible, agile, human-centered, and collaborative problem solvers.
  • We walk, talk, and live by our Core Values.
  • We’re experts in performance optimization, tech-stack modernization, and bridging tech-skill gaps.
  • We excel in/enjoy working with JavaScript-driven frameworks and technologies.

We value our clients & CSAT Score:

Section titled “We value our clients & CSAT Score:”
  • Our CSAT csore (as of Apr 2025): 94%
  • Our goal is to consistently WOW Axioned clients and teammates.