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Axioned Axioned Handbook

Who we serve

We optimize, scale, and build digital experiences that drive growth. We partner with 2 Ideal Client Profiles (ICPs).

Ideal Client Profiles (ICPs)

High-Growth Consumer Services Businesses

  • These businesses rely on their website as a critical lead generation and conversion engine.
  • Axioned provides ongoing optimization, maintenance, and enhancements to ensure their websites stay fast, functional, and conversion-ready.
  • We’ll often support site redesigns and rebuilds also.

Common client pain points that Axioned can address/support:

  • Website underperforming despite high ad spend (low conversions, slow load times).
  • Struggling to manage web updates internally.
  • Current tech partner is slow or lacks expertise in scaling their digital presence.
  • Losing leads due to poor UX, slow page speed, or SEO issues.

Innovators Scaling from 0 to 1 and Beyond

  • Startups and product teams need a trusted partner to bring their POC/MVP to life or scale an existing digital product.
  • Axioned combines experience and expertise with a practical, iterative approach, ensuring rapid development while maintaining long-term scalability.

Common client pain points that Axioned can address/support:

  • Slow MVP Launch - Delays in development slow down validation and market entry.
  • No In-House Tech Expertise - They have a vision but lack the right technical team.
  • Scalability Issues - Poor early architecture makes growth costly and complex.
  • Budgetary restrictions; want to/need to iterate in a financially responsible way.

Why Axioned?

  • We are responsible, agile, human-centered, and collaborative problem solvers. We take ownership, act with accountability, and adapt quickly with a solutions-first mindset—we live our - Core Values.
  • For high-growth businesses: We’re experts in performance optimization, tech-stack modernization, and bridging skill gaps to drive website-led growth.
  • For innovators: We move fast—delivering speed, technical expertise, and AI-driven solutions in a financially responsible way.
  • Our specialization: We excel in JavaScript-driven CMS, app, and digital product development.

How do we work with our Clients?

  • We prefer to work on a monthly retainer model, providing continuous support for maintenance, enhancement, site/app performance, UX, and integrations - to drive continuous improvements (and growth) for our clients.
  • We also work on a SOW/scope of work (project) basis.

We value our client relationships and spend a lot of time working on/discussing how to WOW Clients

  • We aim to WOW our clients and our fellow Axioned teammates.
  • When asking clients for feedback, we ask them to also evaluate each member of the Axioned team who contributed to/worked on the project.
  • We regularly ask all our Clients to evaluate us on how well we’re WOW’ing them via Client Feedback Form.